The Team
Builders, Operators, & Investors
Equaitor Capital’s leadership combines investment, M&A, operations, technology, and growth strategy expertise. More than investors, we are business builders—leaders who have successfully scaled and transformed businesses across industries.
The Founders
Steve Melick – Operations & Transformation. Steve is a seasoned operator and turnaround expert who has built a career revitalizing businesses across industries. With deep experience in scaling operations, optimizing supply chains, and driving efficiency, he specializes in unlocking the full potential of companies ready for their next chapter.
Avi Eden – Investment & Legal Strategy. A highly respected investor and legal strategist, Avi has decades of experience navigating complex transactions, structuring deals, and ensuring sustainable value creation. His private equity, corporate law, and governance expertise provide a rock-solid foundation for Equaitor Capital’s investment strategy.
Chris Donato – Growth & Market Strategy. Chris is a visionary leader with a track record of building high-performing sales organizations and driving market expansion. With extensive experience in business strategy, revenue growth, and leadership alignment, he brings the playbook to help companies scale with precision.
John Florer—Revenue Operations & Technology. John is an expert in revenue operations, go-to-market strategy, and business intelligence. He has spent his career optimizing global sales organizations. He leverages data, AI, and automation to help businesses achieve peak performance and long-term competitive advantage.
John Caswell – Strategic Innovation & Systems Thinking. John Caswell is a globally recognized expert in visual thinking, systems design, and strategic innovation. As the founder of Group Partners, he has helped some of the world’s most complex organizations align leadership, drive breakthrough ideas, and solve critical business challenges. With a mastery of structured problem-solving, John brings a unique ability to simplify complexity and unlock new opportunities for Equaitor Capital and its portfolio companies.
Beyond Private Equity—We Build Businesses.
Contact Us
Email: Chris@equaitor.com
Equaitor Capital—Revitalizing America, One Business at a Time